o9 Launches AI-Powered Demand Planning Solution for Amway in Asia Pacific, Boosting Forecast Accuracy and Supply Chain Efficiency

o9 Deploys Demand Planning at Amway DALLAS—(BUSINESS WIRE)—o9, a prominent provider of AI software platforms aimed at revolutionizing business planning and decision-making, announced the successful implementation of its Demand Planning capabilities within Amway’s Asia Pacific region. Amway, the largest direct selling company globally, offers health and wellness products in categories like Nutrition, Beauty, Personal Care, and Home. Operating in over 100 countries and territories, Amway recognized the need to modernize its demand planning process to stay competitive in an increasingly unpredictable market. The company’s legacy systems and forecasting models were inadequate, lacking the flexibility and predictive power required to manage today’s complex business environment. To address this, Amway opted for the o9 Digital Brain platform, renowned for its AI and machine learning (ML) forecasting solutions. In the Asia Pacific region, o9 has rolled out agile forecasting methods to enhance accuracy, reduce volatility, and streamline planning across various stock-keeping units (SKUs). This includes seamless integrated planning for new product launches, ensuring smooth transitions from introduction to sustained demand. Additionally, o9 has introduced planner enablement tools and system integrations, which empower planners to make data-driven decisions, thereby improving the scalability of supply chain operations and boosting overall productivity. Since going live, the o9 platform has significantly improved forecast accuracy and operational efficiency, making Amway more responsive to market changes. The company is now set to extend these benefits to other global markets. “Optimizing our supply chain and demand planning is crucial for delivering on our promise to Amway Business Owners and customers,” said Gaby Gutierrez, Vice President of Amway Global Supply Chain Planning. “Our partnership with o9 is advancing a planning model that not only bolsters our existing capabilities but also builds new ones to ensure product availability with efficient and effective inventories.” Chakri Gottemukkala, Co-Founder and CEO of o9, commented, “We are delighted to collaborate with Amway to fortify their supply chain resiliency and enhance their planning capabilities, especially during a time when global supply chains face myriad complexities. By leveraging the o9 platform, we expect Amway to see numerous benefits, such as improved forecasting accuracy, reduced stockouts, and optimized working capital. We look forward to a long and fruitful relationship with Amway.” For more information about o9, visit www.o9solutions.com. About Amway Amway, headquartered in Ada, Michigan, U.S., is a business owner-led global health and wellness company. It serves Amway Business Owners and their customers across more than 100 countries and territories. Key brands include Nutrilite™, Artistry™, and XS™, all exclusively distributed by Amway’s network of independent entrepreneurs. According to the 2025 Direct Selling News Global 100 list, Amway ranks as the No. 1 direct selling business worldwide. For the latest company news, visit https://www.amwayglobal.com/newsroom. About o9 o9 is a leading AI-powered platform designed to integrate and streamline business planning and decision-making. The platform enhances demand forecasting, aligns demand with supply, and optimizes commercial initiatives using advanced technologies like graph-based enterprise modeling, big data analytics, and scenario planning algorithms. These features are combined into a user-friendly, cloud-based solution. For more details, visit www.o9solutions.com.