Mobvista Reports Q1 2025 Growth Surge, Driven by AI-Powered Smart Bidding and Expanded Ad Portfolio

SINGAPORE—(BUSINESS WIRE)—Mobvista (HKEX:01860) has announced its unaudited financial results for the first quarter of 2025, ending March 31. The company reported significant top-line and bottom-line growth, propelled by the ongoing success of its programmatic interactive advertising platform, Mintegral, and the enhanced performance of its AI-powered smart bidding engine. Key Highlights Mobvista's strategic investments in artificial intelligence (AI) and machine learning have yielded substantial returns since 2023. The company has notably expanded its AI-based smart bidding solutions, including Target ROAS and Target CPE, which have emerged as vital drivers of revenue and profit across its advertising operations. In the first quarter of 2025, Mintegral made significant strides in its multi-vertical strategy. Revenue from gaming advertisers surged to USD 305.7 million, marking a 50.7% year-over-year increase. This growth was primarily attributed to effective monetization from mid-to-hardcore games that emphasize in-app purchase (IAP) models. Simultaneously, the platform's non-gaming segment experienced notable gains, with revenue reaching USD 115.1 million, a 42.5% increase from the same period in 2024. This indicates a robust expansion into diverse markets beyond the gaming industry. About Mobvista Mobvista is a prominent mobile technology company dedicated to offering comprehensive advertising and analytics tools to app developers and marketers aiming for global expansion. With a suite of tailored solutions encompassing user acquisition, monetization, analytics, creative automation, and cross-channel media buying, Mobvista empowers developers to realize their full potential. The company's emphasis on AI and machine learning technologies has been pivotal in enhancing the efficiency and effectiveness of its services, driving its strong financial performance and solidifying its market position.