Veritone and Guinness World Records Launch AI-Powered Archive for Record-Breaking Content

Guinness World Records has partnered with Veritone, a leader in human-centered AI solutions, to launch an online platform offering exclusive access to its iconic record-breaking footage and images. The initiative, powered by Veritone’s AI-driven Digital Media Hub (DMH), enables broadcasters, publishers, brands, and content creators to search, preview, and license clips and high-resolution stills from the organization’s 70-year archive. The platform combines Guinness World Records’ historical content with Veritone’s technology, which automates media management, distribution, and monetization. By leveraging AI, the DMH organizes digital assets, allowing users to efficiently locate specific clips or images. This marks the first AI-powered archive for Guinness World Records, enhancing accessibility to its globally recognized collection while opening new revenue opportunities. Katie Forde, Senior Vice President of TV & Digital at Guinness World Records, highlighted the partnership’s significance, stating it allows the organization to share record-breaking achievements with a broader audience through innovative means. She emphasized the ability to manage and monetize its archive, bringing “extraordinary moments” from its history to creators, advertisers, and publishers worldwide. Sean King, Veritone’s Chief Revenue Officer and General Manager of its Commercial division, noted the platform’s potential to transform traditional media libraries into dynamic, revenue-generating tools. He described the collaboration as a milestone, showcasing how AI can enhance accessibility and usability of content for diverse audiences. The DMH platform features content from Guinness World Records’ TV archives and user-generated submissions, offering both video and high-resolution stills for licensing. This aligns with the evolving media landscape, where demand for engaging, high-quality content is surging across broadcast, digital, and branded platforms. Veritone’s aiWARE™ platform, which underpins the DMH, integrates machine learning models to process and categorize media assets. This technology streamlines workflows, enabling users to quickly find and utilize content. The partnership also underscores the growing role of AI in helping content rights holders unlock new revenue streams and expand their reach. Guinness World Records, founded in 1955 after a question about the fastest game bird in Europe, has evolved into a global multimedia brand with offices in London, New York, Beijing, Tokyo, and Dubai. Its in-house consultancy and production arm, GWR Studios, collaborate with brands to create record-breaking campaigns, while GWR Entertainment delivers live experiences where audiences can attempt official records. Veritone, which went public on NASDAQ as VERI, serves industries including media, entertainment, public sector, and talent acquisition. Its solutions aim to improve operational efficiency, decision-making, and profitability for major brands. The company’s AI ecosystem, aiWARE™, combines machine learning models with human expertise to turn data into actionable insights. The collaboration comes as the media industry accelerates its digital transformation, with AI playing a pivotal role in managing and leveraging content. Guinness World Records’ archive, now accessible via Veritone’s platform, offers creators a unique resource to enhance storytelling and engage audiences. This partnership reflects the strategic importance of AI in modern content distribution, allowing both companies to capitalize on the demand for compelling, record-breaking material. By combining Veritone’s technology with Guinness World Records’ legacy, the platform aims to redefine how global audiences interact with and utilize iconic media assets. The press release includes a safe harbor statement cautioning that forward-looking statements about Veritone’s offerings and market trends are subject to risks and uncertainties, as outlined in its SEC filings.