Elon Musk’s AI Chatbot Turns Into a Male Fantasy Playground

Elon Musk has once again positioned his AI venture, xAI, at the center of controversy by promoting Grok Imagine—the image and video generation feature in the advanced SuperGrok chatbot—with a series of AI-generated visuals that lean heavily into sexualized fantasy. Over the past week, Musk has flooded his X (formerly Twitter) feed with posts showcasing AI-created women in revealing outfits, often depicted in poses and scenarios that cater to established male fantasies. These include scantily clad warriors, dominatrices in leather, and bikini-clad figures on beaches, frequently framed through a lens of dominance, submission, and idealized vulnerability. One post from August 7, 2025, even included a video generated by Grok Imagine, with Musk noting, “Added prompt ‘Turn around’ to the source picture and created a video from the other direction.” The consistent theme across nearly every example is not technological innovation, but a curated aesthetic rooted in the male gaze. This pattern is no accident. Musk, long a self-promoter for his companies, has used his platform to highlight Grok Imagine’s capabilities in a way that aligns with the values and interests of the manosphere—online communities centered around hyper-masculine ideals, traditional gender roles, and fantasy-driven content. By consistently showcasing sexually suggestive imagery, Musk appears to be targeting a specific, male-dominated audience that values these tropes as cultural currency. The move raises broader concerns about how AI tools reflect the biases of their creators and promoters. While other AI companies have faced criticism for similar issues, xAI’s approach stands out for its overt and repeated emphasis on fantasy-driven content. In a competitive landscape where chatbots are vying for attention, Musk seems to be betting on a proven internet truth: sex sells—especially to men. Even Grok’s official account participated in the marketing, responding to one of Musk’s posts with a playful nod: “Thanks for showcasing Grok’s video animation! Excited for the audio iteration update—it’ll unlock even more creative possibilities. What scene should we animate next?” The message was unmistakable—Grok Imagine is not just a tool for creativity, but a platform for AI-powered fantasy. As the AI race intensifies, xAI’s strategy reveals a deeper trend: the commercialization of imagination, often shaped by the desires of a narrow demographic. In this case, the fantasy being sold is not just about technology—it’s about power, control, and the enduring appeal of curated idealized femininity.