Jurny and Visual Matrix Team Up to Transform Hotel Operations with AI-Driven Autonomy for Over 300,000 Rooms Globally

Jurny, a leader in agentic AI for hospitality, announced a significant partnership with Visual Matrix, a premier property management system (PMS) provider, to revolutionize the guest experience across more than 3,000 hotels worldwide. This collaboration aims to deliver fully autonomous front desk operations and next-generation guest services, streamlining hotel operations and enhancing customer satisfaction. The partnership, formalized through a Letter of Intent (LOI), will integrate Jurny’s advanced AI tools directly into the Visual Matrix PMS environment. This integration will enable a suite of features, such as contactless mobile check-in and checkout, real-time guest messaging, identity verification, and revenue-boosting upsells. These capabilities are designed to provide hotels with the sophistication and efficiency of enterprise-level operations, even if they are boutique or mid-market properties. Patty Jefferson, Chief Development Officer at Visual Matrix, emphasized the partnership's benefits: "Partnering with Jurny gives our customers access to the most advanced, real-time guest engagement tools available, with minimal effort and immediate results. Hotels can now offer high-touch, personalized services without the need for additional staff." The integration will extend beyond basic functionalities in Phase II, incorporating Jurny’s voice-activated AI to further enhance guest experiences. This technology will manage complex tasks autonomously, from responding to guest inquiries across multiple communication channels to executing backend processes like room upgrades and identity verification. By embedding these capabilities into the Visual Matrix PMS, hotels can ensure every interaction is seamless, personalized, and efficient. Luca Zambello, Co-founder and CEO of Jurny, highlighted the strategic importance of the partnership: "Collaborating with Visual Matrix provides the scale and reach to bring truly autonomous operations to thousands of hotels simultaneously. Together, we are creating an infrastructure that allows hotel teams to operate smarter and faster, reducing manual tasks and elevating the guest experience with next-gen agentic AI." The new offering is tailored to address the ongoing staffing challenges and rising guest expectations in the hospitality industry. It introduces AI-powered inbox consolidation, a website-integrated virtual concierge, and automated upgrade options, all designed to improve operational efficiency and revenue generation. With the potential to impact over 300,000 hotel rooms globally, this partnership sets a new standard for what smaller properties can achieve in terms of service quality and operational excellence. Industry insiders view this partnership as a game-changer, noting that it could significantly impact how hotels manage their operations and engage with guests. The integration of agentic AI not only reduces the burden on hotel staff but also enhances the guest experience by making interactions more instantaneous and personalized. This move positions both Jurny and Visual Matrix at the forefront of hospitality technology, aligning with a broader trend towards automation and digital transformation in the sector. About Jurny: Jurny is a leading hospitality technology company dedicated to transforming hotel operations through agentic AI. Its flagship platform, JurnyOS, integrates guest services, communication, reservation management, and business optimization into a unified, intelligent system. Jurny's innovative solutions aim to make hospitality smarter, faster, and more human, setting new standards for the industry. About Visual Matrix: Visual Matrix offers comprehensive solutions for property management, including PMS, housekeeping, and maintenance. Their platform supports more than 3,000 properties in over 40 countries, enabling them to streamline operations, automate tasks, and optimize financial performance. Visual Matrix’s commitment to innovation ensures that hotels can focus on delivering exceptional guest experiences.