Tech-Forward Mortgage Pro Beny Rabuchin Joins NEO Home Loans to Drive AI Innovation and Growth NEW YORK--(BUSINESS WIRE)--NEO Home Loans, a modern mortgage lender powered by Better, has announced the addition of tech-savvy mortgage professional Beny Rabuchin to its roster of high-performing advisors. Rabuchin, a top 1% producer, is leaving Movement Mortgage to join NEO, drawn by the company’s cutting-edge artificial intelligence (AI) and innovative approach. In 2024, Rabuchin served 59 families, generating $35 million in mortgage transactions. However, he is far from content with these achievements. Known for his analytical mindset and rapid adaptability to new technologies, Rabuchin believes NEO’s advanced operating model, underpinned by its proprietary AI LOS, Tinman™, will significantly boost his business efficiency and impact. “Tinman™ is a game changer,” Rabuchin remarked. “It has already improved my workflow, and I predict a 25% increase in business within the first year and up to 75% growth by the second. This level of scalability simply wasn't feasible with older systems.” Rabuchin’s unique approach to mortgage advising emphasizes education and client service, working closely with referral partners who share his core values. Despite his strong foundation, he found himself constrained by outdated processes and inflexible structures. NEO Home Loans, however, offered more than just technological innovation; it provided the transparency and leadership access needed to shape the future of the industry. “It’s not just about having the latest tech—what matters is how you use it,” Rabuchin explained. “NEO’s model supports advisors in leading and standing out. This new environment empowers me to deliver the personalized advice I’ve always strived to provide.” NEO Home Loans' leadership identifies Rabuchin as an excellent cultural fit and a critical component of the company’s expanding team of advisors, particularly on the West Coast. The firm is committed to more than just acquiring qualified leads; it aims to provide intelligent platforms, complete visibility, and a role in shaping the company’s trajectory. “Beny embodies the direction our industry is heading,” stated Ryan Grant, President of NEO Home Loans. “He’s not only a top performer but also a forward-thinking individual who leverages technology to enhance client and partner value. We are thrilled to welcome him aboard.” Based in Bend, Oregon, Rabuchin will continue to serve his clients with a high-touch, advisory-first approach, now bolstered by one of the most advanced platforms in the mortgage industry. For top-producing mortgage advisors like Rabuchin, joining NEO Home Loans represents a strategic move to leverage AI, coaching, and superior technology. NEO offers the entrepreneurial freedom and support needed to achieve unprecedented growth and deliver exceptional service. About NEO Home Loans, powered by Better NEO Home Loans, powered by Better, is a next-generation mortgage lender revolutionizing the industry with education, economic transparency, financial empowerment, lead generation, and technological innovation. Tailored for mortgage advisors seeking entrepreneurial freedom and clients desiring more than a simple transaction, NEO is setting a new standard in lending. With a focus on building long-term relationships and delivering genuine value, NEO’s advanced platform and supportive ecosystem position it as a leader in the modern mortgage landscape.